Jeffrey Saake,  a 20+ year veteran of consumer electronics, is co-founder and key strategist and advisor for Good News Reuse™. He held several executive positions with Panasonic, including Vice President and General Manager of the Computer Technology Group where he led or participated in the introduction of DVD RAM, Blu Ray, and SD cards. Jeff was CEO of Aurora, Inc., which is now part of OmniVision Technologies. Currently Jeff is EVP of Lumenetix, a young company focused on transitioning the light industry to energy-efficient, pollution-free LED lighting.