Hello,

This is the third week and the third update. Good News: we had great momentum last Tuesday, thanks to you, our amazing supporters!…so great that we landed at the top of IndieGoGo’s home page as a Featured Campaign!

The number of hits on our campaign moved us up to this highly visible, coveted spot. I want to THANK YOU for your contributions, your visits to the campaign, and your forwards to fellow environmentalists and foodies to get us there.

Here are the stats to date:

• 854 Visitors to the campaign.
• 689 Referrals to the campaign.
• 48 Funders!!!
• 41 I Choose to Reuse bumper stickers will be distributed to help spread the word.
• 29 Trees will be planted.
• 21 People in need will receive clean water for an entire year via our partnership with MiiR and their one4one initiative.
• 21 Days remain in the campaign.
• 4 More press releases published online.
• 2 – Our position on IndieGoGo’s Small Business campaign section.
• 1 – Our target number to be the top campaign on IndieGoGo.

We are truly grateful for your referrals. If you have (or know) students who are active on Facebook, please send them our link. Contributions, starting at $5, are much appreciated.

We would love to get back on the home page for more exposure and to continue our efforts to spread the word about the importance of reusing.

Thanks!!!
Susan

Good News Reuse/IndieGoGo Campaign:http://www.indiegogo.com/GoodNewsReuse
Facebook: https://www.facebook.com/GoodNewsReuse
Twitter: @goodnewsreuse, @sslopes

 
 
Just posted this update on our IndieGoGo funding campaign. Now I'm looking for a college student intern to spread the word. If you know of any eco-conscious, pizza loving students interested in running a project, please let me know!

Hi,

Once again…huge thanks for your support! We gained some momentum this week and it moved us up in the ranks. We had the most supporters yet…16 on Tuesday. By Wednesday morning IndieGoGo had sent an email to all their subscribers with Good News Reuse as their featured campaign! At random (or maybe not) the email pictured our own Mechanical Engineer Intern – Shiv and my beloved niece – Marielle, in her bridal attire.

The word is spreading…we’ve gotten press by Packaging Revolution, Yahoo News, American Banking & Market News and YouTubeBlogger. A lot of tweets and Facebook action from pizza people and environmentalists like Zem of EcoFabulous. 

Next step is to engage eco-conscious, pizza loving college students to make this campaign viral. If we can attract 13,000 students across the nation to spread the word and give just $5, we’ll achieve our goals – to educate about the importance of reusing and to fund the Pi Pan protoype. 

If you have any suggestions on contests and other ways to motivate colleges to participate, I’d appreciate it. And please tell your friends about the campaign.

Thanks!!! 

Susan
 
 

Okay...this is the absolute last revision for the press release, after my heading was rejected by PRWeb. Oh well, I am new to this. The next time I post a Press Release it will be a fresh idea, I promise.

Good News Reuse
everyone can use good news

Press Release
For Immediate Release
Good News Reuse™ Set to Launch First Reusable Pizza Container Made from Sustainable Materials to Replace the 3 Billion Cardboard Pizza Boxes Thrown Away Every Year

Good News Reuse™ has developed the world’s first reusable pizza container made from sustainable materials to replace the 3 billion single-use cardboard pizza boxes thrown away in the United States every year.

Mill Valley, CA September 19, 2011        

We throw away over 3 billion single-use cardboard pizza boxes in the United States every year. Good News Reuse™, a Mill Valley, CA start-up, has a sustainable solution – the world’s first reusable pizza container made of thin, food-grade stainless steel, reusable over 1,000 times.

To fund the idea, Good News Reuse™ founder Susan Lopes has launched an online campaign on IndieGoGo. She is counting on community support from environmentalists and pizza lovers to raise funds to launch the Pi Pan, a reusable pizza box.

IndieGoGo is a “crowdfunding” website where entrepreneurs can raise seed money for innovative ideas. Visitors to IndieGoGo can contribute as little as $5 or up to $25,000 or more, and are rewarded with perks. Good News Reuse™ has set its goal at $70,000, the minimum needed to fund Pi Pan prototypes and samples. The campaign runs until Monday, October 17, 2011.

“I chose IndieGoGo,” says Lopes, “because you can spread the word quickly to a lot of people. Our company has a strong educational message - the importance of reusing. IndieGoGo allows you to promote your brand and message, not just a specific project.” In keeping with the company’s long-range mission, Good News Reuse™ is partnering with MiiR’s one4one initiative. Eligible contributions to Good News Reuse™ will provide clean water to people in need for an entire year.

The patent-pending Pi Pan is made of commercial food grade stainless steel and is as thin as a reusable water bottle. It is BPA-free, does not contain other unhealthy chemicals, and is reusable for 1,000+ times.

Good News Reuse™ believes that the introduction of reusable products in businesses, institutions, and schools will make a huge impact on resource conservation. The act of replacing single-use products provides an opportunity to create life-long healthy habits, particularly among young children.

“People are always shocked to learn how many pizza boxes we throw away every year, enough to circle the earth 26 times. They are also surprised to find out that food-stained pizza boxes are not recyclable, only commercially compostable. Pizza boxes are crowding our landfills,” says Lopes, “but we all love pizza so help us change the box!”

About Good News Reuse™: 

Good News Reuse™ is a start-up dedicated to reducing waste in the food and beverage industry. Good News Reuse™ designs sustainable solutions to replace single-use disposables with reusable products. 

Once profitable Good News Reuse™ will donate at least 1% of annual sales to nonprofits working to protect the environment and promote environmental awareness.

Links:

IndieGoGo Campaign: http://www.indiegogo.com/GoodNewsReuse?a=204267&i=emal

URL: http://www.goodnewsreuse.com

Facebook: https://www.facebook.com/GoodNewsReuse?sk=wall

Twitter: @goodnewsreuse

###

Contact: Susan Lopes * susan@goodnewsreuse.com * +1 415 265 5776

 
 

I will post updates on our campaign http://www.indiegogo.com/GoodNewsReuse?a=204267&i=emal and here until the campaign ends on October 17. That's only 32 days from now!!
Update #1:Hi Everyone,

THANK YOU for your contributions and emails of support!!! It is day 4 of the campaign and I wanted to give an update.

It’s been an exhilirating process with a lot of firsts…video, website, IndieGoGo campaign, press release and now promotion, sharing and more sharing. I’m happy to report that our momentum is building each day Day 1: 2 donors, Day 2: 4 donors, Day 3: 5 donors!!! THANK YOU and let’s keep it going!

For those of you have offered to contribute, I hope that you will do it today so we can continue to grow our supporter base. Please give as much as you can. As the number of donors is also important because it increases our visibility on the IndieGoGo home page.

The best part of this experience has been the sharing. I’m in touch with old friends and making new ones. Your LIKES are much appreciated and they help spread the word.

Yes…the money will fund the Pi Pan launch and my fingers are crossed that it will happen. I am also hopeful that everyone can help get the word out – make it viral – continue to LIKE our postings and email your friends, students, colleagues. Spread the word that it is important to REUSE!

THANK YOU!!!

 
 

Admittedly a novice at this, here is the revised press release for the launch. I hope it works!!!Good News Reuse™ launches funding campaign on IndieGoGo for a reusable pizza box
 “everyone can use good news”

Good News Reuse™, a Mill Valley, CA based start-up devoted to reducing waste in the food and beverage industry, has spearheaded an online funding campaign on IndieGoGo. Founder Susan Lopes is counting on community support to raise funds for its first product, the Pi Pan, a reusable pizza box. With enough backing, Lopes will launch the Pi Pan, designed to replace the 3 billion cardboard pizza boxes thrown away in the USA each year.

IndieGoGo is an online “crowdfunding” website where entrepreneurs have an opportunity to present ideas to a supportive community to raise seed money. People can show support by contributing as little as $5 or up to $25,000 or more, and be rewarded with perks. Good News Reuse™ has set its goal at $70,000, the minimum needed to fund the manufacturing of the Pi Pan prototype and samples. There is a 34-day fundraising window. The campaign ends on Monday, October 17, 2011.

When asked why we chose to seek funding on IndieGoGo, Lopes stated “You can spread the word quickly to a lot of people. Our company has a strong educational message to get out to the masses. It is the importance of reusing. IndieGoGo also allows you to promote your brand, not just a specific product or project. In keeping with the company’s long-range mission, we are partnering with MiiR’s one4one initiative for some of our perks. Each contribution for a reusable water bottle will provide clean water to a person in need for an entire year.”

To find out more about the Good News Reuse™ Pi Pan campaign visit:

http://www.indiegogo.com/GoodNewsReuse?a=204267&i=emal  

The patent-pending Pi Pan is made of thin commercial food grade stainless steel and is as thin as a reusable water bottle. It is BPA-free and does not contain other unhealthy chemicals. It is reusable for 1,000+ times.

Good News Reuse™ believes that the introduction of reusable products in businesses, institutions, and schools will make a huge impact on resource conservation. The act of replacing single-use products provides an opportunity to create life-long healthy habits, particularly among young children. Ultimately, Good News Reuse™ wants all pizza lovers to have reusable Pi Pans, which will be available for purchase on its website.

“People are always shocked to learn that we throw away 3 billion cardboard pizza boxes every year in the USA. That’s enough to circle the earth 26 times. They are also surprised to find out that food-stained pizza boxes are not recyclable, only commercially compostable. That ends up being a lot of waste in our landfills,” says Lopes.

About Good News Reuse™: 

Good News Reuse™ is a start-up dedicated to reducing waste in the food and beverage industry. Good News Reuse™ designs sustainable solutions to replace single-use disposables with reusable products. 

Once profitable Good News Reuse™ will donate at least 1% of annual sales to nonprofits working to protect the environment and promote environmental awareness.

Learn more about Good News Reuse™ at http://www.goodnewsreuse.com.

###

Contact:

Susan Lopes

415-265-5776

susan@goodnewsreuse.com

 
 

Today we launched our campaign on IndieGoGo! At last!!! Here's the link if you want to check out our video and the scoop on  our first reusable product, the Pi Pan. http://www.indiegogo.com/GoodNewsReuse?a=204267&i=emal 
We would greatly appreciate your support.

The Pi Pan is a reusable pizza container that we designed after learning that Americans throw away 3 billion (yes billion) pizza boxes every year. 

Today I also wrote my first ever press release. Hopefully you'll be reading this again and again as the word gets out.

Good News Reuse™ launches a funding campaign on IndieGoGo for a reusable pizza box
“everyone can use good news”

Good News Reuse™, a start-up devoted to reducing waste in the food and beverage industry, has spearheaded an online funding campaign on IndieGoGo. Founder, Susan Lopes, is counting on community support to raise funds for their first product, the Pi Pan, a reusable pizza box. With enough backing, Lopes will launch the Pi Pan, which was designed to replace the 3 billion cardboard pizza boxes thrown away in the USA each year.

IndieGoGo is an online “crowdfunding” website where entrepreneurs have an opportunity to present their ideas to a supportive community to raise seed money. People can show support by contributing as little as $5 or up to $25,000 or more, and be rewarded with perks from the creator. Good News Reuse™ has set their goal at $70,000, the minimum amount needed to fund the manufacturing of the Pi Pan prototype and samples. There is a 34-day fundraising window and the campaign ends on Monday, October 17, 2011.

When asked why we opted to launch on IndieGoGo, Lopes stated “You can spread the word quickly to a lot of people and, our company in particular, has a strong educational message to get out to the masses. IndieGoGo also allows you to promote your brand, not just a specific product, in a transparent way. We are excited to announce, from the onset, that we are partnering with MiiR’s one4one initiative for some of our perks. Each contribution for a reusable water bottle will provide clean water to a deserving person for an entire year. This is in keeping with the company’s long-range mission to give back to environmental causes.”

To learn more about Good News Reuse™ and the Pi Pan visit our campaign at:
http://www.indiegogo.com/GoodNewsReuse?a=204267&i=emal 

The patent-pending Pi Pan is made of thin commercial food grade stainless steel and is as thin as a reusable water bottle. It is reusable for 1,000+ times. It is BPA-free and does not contain other unhealthy chemicals.

Good News Reuse™ believes that the introduction of reusable products in businesses, institutions, and schools will make a huge impact on resource conservation. The act of replacing single-use products will also provide an opportunity to create life-long healthy habits, particularly among young children. Ultimately, Good News Reuse™ wants all pizza lovers to have a reusable Pi Pan and it will be available for purchase on their website.

“People are always shocked to learn that we throw away 3 billion cardboard pizza boxes every year in the USA. That’s enough to circle the earth 26 times. They are also surprised to find out that food-stained pizza boxes are not recyclable, only commercially compostable. That ends up being a lot of waste in our landfills,” says Lopes.

About Good News Reuse™: 
Good News Reuse™ is a start-up dedicated to reducing waste in the food and beverage industry. Good News Reuse™ designs sustainable solutions to replace single-use disposables with reusable products. 

Once profitable Good News Reuse™ will donate at least 1% of annual sales to nonprofits working to protect the environment and promote environmental awareness.

Learn more about Good News Reuse™ at http://www.goodnewsreuse.com.

Contact:
Susan Lopes
susan@goodnewsreuse.com

 
 
It's the eve of the launch of our campaign on IndieGoGo. It's exciting, scary, and fun...at last our product will be unveiled and hopefully the word will spread quickly on the importance of reusing. Darya, my summer long Intern, Jeff, and I have been busy. We created content for this website, a cut sheet, a video, the campaign, etc...all leading up to this launch. 

I had hoped to spend a chunk of time writing a gushing blog of appreciation to everyone who's been so supportive throughout this process and post it today. Please know that this will be coming soon. I created a Thank You section on our website...also coming soon.